Wednesday, April 21, 2010
Take a ride on the Google Wonder Wheel!
Call me crazy, but I can't give up multitasking. I started the afternoon by attempting to listen to 2 webinars simultaneously, to whit:
1) PR Web's offering:
"The Key to Keywords: News Optimization For Better Results"
(click here for slideshow digest version)
which won out for my attention over:
2) Citrix's menu fare:
"Today’s Five Worst “Wish I’d Known That” Web 2.0 Trip-ups in Professional Service Marketing (And How to Avoid Them) "
Maybe you can judge a webinar by its title. It should have been a tip-off that the substance of the presentation was inversely proportional to the length of its title?
Any, one of the best take-away's from the PR Web presentation was the nifty Google search enhancement.
Check out this easy description of how to access it during any Google search: How to Access the Google Wonder Wheel.
Here's a sample of what it will do, expanding a key word term like "time management" to related terms.
For the next show-and-tell session, I'll explore the meaning of two SMO (social media optimization) terms: "long tail," which I've heard bandied about, and a new one I glommed on today's webinar, "LSI" (latent semantic indexing), so that, yes, Virginia, too, can pose as a professional marketing jargonite at your next tweet up. ;-)
Wishing you a day of fun, learning, and discoveries in your cyber explorations!
PS...thanks to Elaine Chow at the blog with such a marvelous image of Santa Monica's 160,000 LED Ferris Wheel Powered By The Sun.